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What American brands can learn from the U.K. Xmas advertising bonanza

4 days ago   |   By Fast Company

Christmas advertising in the United Kingdom is an event. Could Americans recreate the phenomenon in their own image?
Imagine a world where a TV commercial garners blanket media coverage, millions of online views, and its release is its own cherished tradition that is inextricably associated with the biggest holiday of the year: Christmas. Each year, major brands delightfully seek to one-up each other with such seasonally appropriate ads that feature, say, an adorably animated carrot family reenacting Home Alone. Or that cleverly superimposes Will Ferrell's Elf on a grocery store, or a...
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