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Ad holding giant IPG has roped in a former Deloitte Digital exec and invested $5 million to launch a new consulting firm geared at CMOs

1 month ago   |   By Business Insider

Summary List Placement
Ad holding company Interpublic Group has launched a new consulting firm to help CMOs scrambling to navigate the pandemic and fend off giant consulting companies that are increasingly moving in on ad agencies' turf.
Black Glass is trying to capitalize on the growing role of data in marketing; marketing's expansion to nontraditional tactics; and the shift to project work. Its pitch is that it can help clients make fast business decisions using IPG's data hub Acxiom among other outside data sources, financial modeling and a network of internal and external experts. One...
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Fighting loneliness can be especially challenging for entrepreneurs. Here's how to find community during the pandemic

Fighting loneliness can be especially challenging for entrepreneurs. Here's how to find community during the pandemic

1 month ago   |   By Business Insider

Find time in your schedule to forge healthy relationships with others during the pandemic.
10'000 Hours / Getty Images
Entrepreneurs might find it challenging to find communities and develop strong, fulfilling relationships, but experts say it's critical for long-term health and longevity.
If you want to start a solid relationship with someone, build the triangle of friendship: Each side relates to consistency, positivity, and vulnerability.
Just because we're physically distanced doesn't mean we have to close off social connections - create time in your schedule to chat with others...
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17 ways to challenge your hustle and creativity during the pandemic

1 month ago   |   By Business Insider

It's okay to start off small when pushing your limits.
Tempura/Getty Images
The pandemic has been a stressful time, but it's also provided many of us the opportunity to explore new things that challenge and excite us.
When starting a new hobby, it's good to start small: Add a new step to your daily routine, try a new restaurant, or focus on 'input' - or dedicating time to yourself - activities.
Once you develop confidence in these goals, you can break out of your comfort zone and push your limits to solidify these new, healthy habits.
Visit Business Insider's homepage for more stories...
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5 steps to pursuing a new career as an entrepreneur during the pandemic

1 month ago   |   By Business Insider

Spend time researching new market opportunities and trends to build up your knowledge and expertise.
DragonImages/Getty
Navigating entrepreneurship can be challenging, especially during times as unprecedented as the pandemic.
Luckily, social media, networking platforms, and online content have made it easy to explore a path as an entrepreneur.
Work on crafting a personal brand that provides a clear picture of your passions, skills, and knowledge. Then, join online networks to connect with fellow entrepreneurs and experts in your industry.
Visit Business Insider's homepage for more stories...
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Here are the VCs getting huge paydays, again, because Salesforce is buying...

Here are the VCs getting huge paydays, again, because Salesforce is buying Slack for $27.7 billion

Summary List Placement Salesforce chief Marc Benioff has called his company and Slack "a match made in heaven." And if Salesforce's purchase of the popular work-chat app for... Read more ...

Leaked Fashion Nova campaign briefs reveal what it's offering to pay...

Leaked Fashion Nova campaign briefs reveal what it's offering to pay influencers for sponsored content, which some managers say is far below market rate

Summary List Placement Fashion Nova, the edgy fast-fashion brand built on influencer marketing, has grown tremendously in the last few years by partnering with more than 3,000... Read more ...

Daily Crunch: Apple announces its best apps of 2020

Daily Crunch: Apple announces its best apps of 2020

Apple releases its annual best apps list, a self-driving truck startup raises $350 million and the BioNTech/Pfizer COVID-19 vaccine gets emergency approval in the United... Read more ...

A key chart in DoorDash's IPO filing doesn't 'pass the smell test,' and...

A key chart in DoorDash's IPO filing doesn't 'pass the smell test,' and experts say the delivery giant may need to refile its S-1 to clear it up

Summary List Placement Food delivery startup DoorDash revealed this week it's looking to go public at a mammoth valuation of as much as $32 billion. Paramount in justifying... Read more ...

Slack CEO Stewart Butterfield says Salesforce's $27.7 billion deal to buy...

Slack CEO Stewart Butterfield says Salesforce's $27.7 billion deal to buy his workplace chat app will prove to be as historic as the launch of Windows 95 or the invention of the cloud

Summary List Placement Salesforce sent shockwaves throughout the software industry when it announced on Tuesday that it plans to buy Slack for $27.7 billion , One day later... Read more ...

Amex, Citi, and other banks let you pay off big purchases over time for a...

Amex, Citi, and other banks let you pay off big purchases over time for a fee - but make sure you do the math before you splurge on holiday shopping

Summary List Placement Many consumers may go into debt from holiday shopping, adding to financial stress from the coronavirus pandemic. Three of the biggest banks in the US... Read more ...

Microsoft CEO Satya Nadella suggests that LinkedIn Stories could be a new...

Microsoft CEO Satya Nadella suggests that LinkedIn Stories could be a new way for the tech titan to reach the 'younger population'

Summary List Placement Microsoft CEO Satya Nadella said the company is exploring new ways to engage a younger audience on LinkedIn, including through the recent launch of... Read more ...

4 reasons why the S&P 500 will soar 25% by the end of 2022, according to...

4 reasons why the S&P 500 will soar 25% by the end of 2022, according to Goldman's US stock chief

Summary List Placement Goldman Sach's David Kostin told Bloomberg TV the S&P 500 could reach 4600 by the end of 2022, a roughly 25% gain from current levels. The chief US... Read more ...

7 Ways to Keep Your Data Safe from Fraudsters

7 Ways to Keep Your Data Safe from Fraudsters

The COVID-19 pandemic has forced many businesses to quickly adopt e-commerce alternatives to brick-and-mortar sales in order to survive (and in some cases find a lucrative new... Read more ...

Merck sells its $175 million investment stake in Moderna after recording a...

Merck sells its $175 million investment stake in Moderna after recording a 'substantial' gain

Summary List Placement Following an eye-popping rally in 2020, Merck said on Wednesday that it sold its entire stake in Moderna. Merck, which is collaborating with Moderna on... Read more ...