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A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store

8 days ago   |   By Business Insider

ASRV's 2022 winter clothing line Derek Reynolds/ASRV
ASRV released 60 NFTs of a luxury jacket as part of its winter clothing release. They sold out in less than 30 minutes.
The company joins the likes of Nike and Adidas in betting on the metaverse as the future of retail.
CEO Jay Barton said brands can leverage NFTs as a way to crowdsource success.
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Sportswear company ASRV launched its first-ever non-fungible token collection this week as part of its new winter clothing line. The apparel startup released 60 unique...
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