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The venture bull market is great for founders, but not in the way they might expect

7 days ago   |   By Tech Crunch

Andy Stinnes
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Andy Stinnes , general partner at Cloud Apps Capital Partners , leads early-stage investments in cloud businesses and serves as active board member and adviser, offering operational support for portfolio companies based on his 20+ years in executive roles in business software.
It seems there's news every day about startup funding reaching record highs, new unicorns being minted and tech firms going public. There's no question that we are in the middle of a long-running and accelerating venture bull market.
All of this impresses upon us that every...
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Mobile App Marketing Strategies for Every Stage of the Funnel

Mobile App Marketing Strategies for Every Stage of the Funnel

7 days ago   |   By Business 2 Community

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few changes to the funnel when it comes to marketing apps.
Today's consumers engage with apps much differently than they engage with a desktop experience, which means marketers must adjust what they know about their funnels to match the in-app customer journey .
In this post, we take a look at the mobile app marketing funnel, how it differs from the traditional marketing funnel, and share best...
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