Innovations

Topic Clusters: What They Are and Why Content Marketers Need Them

2 days ago   |   By Business 2 Community

The rules of search engine optimization are forever changing. Gone are the days when you could climb to the top of relevant search engine results by stuffing your content with a plethora of keywords. Today, search engine algorithms are smart enough to detect and penalize such unfair practices and effective content marketing strategies , such as topic clusters, are the way to improve your search rank and increase your ROI.
Instead of using “black hat” SEO strategies to improve rank, search engines, including the biggest of them all, Google, now focus on parameters, such as expertise...
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