Marketing

The marketers' complete guide to hiring an Amazon agency

5 days ago   |   By Business Insider

Summary List Placement A cottage industry of agencies want to be advertisers' go-to Amazon expert.
Amazon is the third-biggest digital advertising company behind Google and Facebook. Amazon made $13.5 billion from advertising in the first three quarters of 2020, up from roughly $9.3 billion in the year-ago period.
As Amazon's ad business has grown, dozens of agencies - many founded by former Amazon employees - have popped up to help advertisers buy ads and sell products on the website. Amazon itself recommends many of these agencies through an online directory .
E-commerce analytics firm...
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