Marketing

Brand Positioning Statement - Foundation for Your Marketing Strategy

1 day ago   |   By Business 2 Community

What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed. And having an effective brand positioning statement can make your marketing much easier.
What is a brand positioning statement?
A brand positioning statement describes what your business does and what makes you different to those you serve. It should highlight the way we want customers to think and feel about our business through their...
Read more ...

 

Valuable Marketing Tips For Small Business Owners

Valuable Marketing Tips For Small Business Owners

1 day ago   |   By Business 2 Community

As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand.
Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated marketing staff. If you find yourself in this position, don't worry; there is plenty you can do to jumpstart your brand's online image.
How To Develop Your Small Business Marketing Strategy
First and foremost, you need to define your audience. Who will be interested in your product or...
Read more ...

 


Search by Tags

   Marketing      Business      Market      Guide      Service      Services      Fund      Industries      Industry      Location      Management      Small Business  


More than a year after the first COVID-19 case was discovered, more than 2...

More than a year after the first COVID-19 case was discovered, more than 2 million people have died from the highly transmissible virus

Summary List Placement More than a year after the first novel coronavirus case was discovered, more than two million people across the globe have died from COVID-19. That's... Read more ...

Billionaires Tom Steyer, Mark Cuban support more checks for Americans in...

Billionaires Tom Steyer, Mark Cuban support more checks for Americans in Biden's $1.9 trillion stimulus proposal

Summary List Placement President-elect Joe Biden presented a $1.9 trillion stimulus plan on Thursday evening, which included $1,400 direct payments, $350 billion in aid to... Read more ...

Pelosi taps retired military commander, who oversaw the US response to...

Pelosi taps retired military commander, who oversaw the US response to Hurricane Katrina, to oversee probe into security failures during Capitol siege

Summary List Placement House Speaker Nancy Pelosi has tapped retired Lt. Gen. Russel Honoré to lead "an immediate review" of the security of the US Capitol Complex after armed... Read more ...

US stocks slide as disappointing bank earnings prompt end-of-week sell-off

US stocks slide as disappointing bank earnings prompt end-of-week sell-off

Summary List Placement US stocks sank on Friday as investors digested disappointing bank earnings and a December slump in retail sales. Retail sales shrank 0.7% in December as... Read more ...

Daily Crunch: WhatsApp responds to privacy backlash

Daily Crunch: WhatsApp responds to privacy backlash

WhatsApp delays enforcement of a controversial privacy change, Apple may get rid of the Touch Bar in future MacBooks and Bumble files to go public. This is your Daily Crunch... Read more ...

Facebook claims its AI can anticipate COVID-19 outcomes using X-rays

Facebook claims its AI can anticipate COVID-19 outcomes using X-rays

Researchers at Facebook and NYU trained a machine learning model to predict when COVID-19 patients' condition might deteriorate. Read more ...

The Latest: Wisconsin gov blasts empty federal vaccine vow

The Latest: Wisconsin gov blasts empty federal vaccine vow

MADISON, Wis. - Gov. Tony Evers blasted federal officials Friday for promising to release the remainder of their COVID-19 vaccine stockpile when it apparently was already... Read more ...

Pivotal Union Election Moves Ahead At Amazon Warehouse In Alabama

Pivotal Union Election Moves Ahead At Amazon Warehouse In Alabama

The workers will soon determine whether the retail giant has its first unionized facility in the U.S. Read more ...

The Latest: Biden rebukes unmasked lawmakers in insurrection

The Latest: Biden rebukes unmasked lawmakers in insurrection

WASHINGTON - President-elect Joe Biden issued a rebuke of Republican lawmakers who refused to wear masks while sheltering in crowded rooms during last week's violent... Read more ...

6 things you need to know about Joe Biden's just-released plan to transform...

6 things you need to know about Joe Biden's just-released plan to transform the chaotic covid vaccine rollout

Summary List Placement Long lines in Florida. Appointment website failures in California. Vaccines tossed in the trash in New York . The early weeks of the US coronavirus... Read more ...