Medias

Social Audio Is Overhyped

4 days ago   |   By Business 2 Community

It seems like every day a new social audio platform emerges. Such is the power of social media's latest darling - everybody wants to get in on the action.
The hype that started with Clubhouse quickly spurred growth of audio-only or audio-centric platforms, from Big Tech's Facebook and Twitter to Spotify and even Slack to dozens of social audio startups hoping to find their place under the spotlight.
Is this hype warranted, though? Are people that much into social audio and will these hype levels sustain in the months to come?
As an audio freak, I find the answer is a bit complicated.
The...
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