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One major homebuilder is resorting to Black Friday discounts to lure buyers back to the market

11 days ago   |   By Business Insider

Homebuilder sentiment has plunged since March, when the Federal Reserve began raising interest rates to bring down inflation and cool the housing market. Kirk Fisher/Getty Images
At least one major builder is slashing prices to attract homebuyers.
Lennar, the nation's second-largest homebuilder, advertised Black Friday deals on its website.
Builders who were once scrambling to keep up with demand are dropping prices to keep sales moving.
At least one major homebuilder is joining the Black Friday frenzy this year, slashing prices as it tries to lure buyers back to the market. Lennar, the...
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