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E-cig startup Juul is talking to Philip Morris, Altria, and Japan Tobacco about its future, WSJ reports. Here's a rundown of the startup's rise and fall

10 days ago   |   By Business Insider

Eva Hambach/Getty Images
The e-cigarette company Juul reportedly is in talks with three big tobacco companies about its future.
The talks with giants like Philip Morris are aimed at securing a possible sale, strategic investment, or other deal, the Wall Street Journal reported.
Here's a rundown of the company's history, from its $38 billion valuation to legal settlements.
Juul is looking for a fresh start. The e-cigarette maker is talking to some of the biggest names in the tobacco industry, including Altria, Philip Morris, and Japan Tobacco, about options for its future, the Wall Street...
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