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Critical Selling Skill: Literacy

8 days ago   |   By Business 2 Community

Reading Is Fundamental has been the mantra of a children's literacy not for profit by the same name. I'm writing the management team to suggest they expand their services and offerings to sales people.
Like everyone, I get inundated with emails and social platform prospecting outreaches. They fall into three categories:
Less than 1% are relevant, interesting and I follow up to learn more.
About 50% are irrelevant, unfocused, and just uninteresting. They are usually not the greatest prose, but at least I get their point, regardless of how bad they are.
About 49% are unreadable. They may be...
Read more ...

 


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