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Shopify acquires augmented reality home design app Primer

5 days ago   |   By Tech Crunch

In Friday acquisition news, Shopify shared today that they've acquired augmented reality startup Primer , which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home.
In a blog post , co-founders Adam Debreczeni and Russ Maschmeyer write that Primer's app and services will be shutting down next month as part of the deal. Debreczeni tells TechCrunch that Primer's team of eight employees will all be joining Shopify following the acquisition.
Primer had partnered with dozens of tile and textile design brands to allow users to...
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