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Breast Cancer Awareness month has been tainted by corporations and should be abolished

9 days ago   |   By Business Insider

Getty
Breast Cancer Awareness Month sanitizes a deadly disease and exploits it for corporate gain.
Despite billions of dollars spent, 'pinkwashing' has brought us no closer to a cure, and has trivialized the problems at the heart of the epidemic.
BCAM emphasizes personal, rather than societal failings through "survivor" narratives. But because of the structural and environmental causes, curing the disease should be considered a social justice issue.
Isobel van Hagen is a freelance writer and journalist from New York currently living in London.
This is an opinion column. The thoughts...
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