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Fisher-Price is putting a virtual toy museum on Instagram with 90 exhibits tapping into nostalgia for a new spin on experimental e-commerce - see inside

3 days ago   |   By Business Insider

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Toy manufacturer Fischer Price is celebrating its 90th anniversary with a virtual Instagram museum.
The brand is featuring 90 toys, with selections from each decade.
The virtual experience even includes a gift shop.
Visit Business Insider's homepage for more stories .
Toy manufacturer Fisher-Price is celebrating its 90th anniversary in a very 2020 way, with a virtual museum. The museum lives on Instagram, taking viewers through some of the most popular toys of each decade the brand has been around, leaning heavily on nostalgia. Virtual experiences are having a...
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