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Peloton's pitch deck shows how the company promised to avoid the 'cheesy ads' that led to its current PR disaster

6 monthes ago   |   By Business Insider

Peloton has stumbled into a PR crisis over a holiday commercial that critics called clueless, classist, and sexist.
The company lost nearly a billion dollars in market value in one day this week, though Peloton said its stock price tumble was not caused by the ad backlash.
In a confidential brand positioning deck obtained by Business Insider, Peloton said it would not use any "cheesy ads" or "before and afters," two things the ad was criticized for.
The deck describes Peloton's target customer and the challenges of selling a premium product to a middle-class audience.
It also says Peloton...
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Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment

Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment

6 monthes ago   |   By Business Insider

Peloton recently released a holiday ad that garnered a lot of criticism online.
The backlash to the ad comes amid a crucial shorter-than-usual holiday shopping season.
The ad has inspired numerous spin-offs and memes poking fun at the commercial.
In a statement to CNBC , a spokesperson said the company "was disappointed in how some have misinterpreted this commercial."
Visit Business Insider's homepage for more stories .
Peloton's flop of a holiday commercial is turning into a viral meme.
The ad, which was released on YouTube on November 21 and is being shown on TV, caused a largely...
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Bike company Peloton mocked for holiday ad, accused of peddling negative body image, privilege

Bike company Peloton mocked for holiday ad, accused of peddling negative body image, privilege

6 monthes ago   |   By Stl Today

An ad from indoor bike start-up Peloton has triggered accusations of peddling negative body image, unchecked privilege and gross marital dynamics.
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