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6 charts show how Instagram is Facebook's saving grace and why retailers are going all in on Pinterest

2 monthes ago   |   By Business Insider

Ad spend in Facebook's flagship app dropped for the first time since 2011 while Instagram ad spend grew, according to a new report from digital agency Merkle.
While Facebook spend dipped by 2%, ad dollars spent on Instagram increased 44% year-over-year.
Merkle's Pinterest-heavy advertisers spent more advertising on Pinterest than they did on Facebook during the first quarter.
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A new report from Dentsu-owned ad agency Merkle shows how vital Instagram is to Facebook's future.
The photo-sharing app is growing faster than Facebook and...
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