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PR for Content Marketers

29 days ago   |   By Business 2 Community

In this day and age, many people still consider PR and content marketing to be mutually exclusive.
While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”
However, I venture to say that the best content marketers and the best PR people use a mixture of both worlds to achieve the greatest results.
For example, creating quality content on a company's website, blog, and various social media platforms will only get a business so...
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Why Content Marketing Isn't Working For You

Why Content Marketing Isn't Working For You

29 days ago   |   By Business 2 Community

Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now' over a product.
Content marketing has surged to the front of our marketing approaches in the digital age, as more and more people get online to share their expertise and passions with others. Done correctly, content marketing is a way of providing your audience with free value while leading them to desire your paid products.
Done incorrectly, and content...
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Mark Zuckerberg's 'shadow bank': The pushback against Facebook's new...

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US lawmakers are demanding scrutiny - and even a freeze - of Facebook's...

US lawmakers are demanding scrutiny - and even a freeze - of Facebook's cryptocurrency project

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Libra is Facebook's plan to bring cryptocurrency to the masses - but I don't...

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Less than 1% of the world's billionaires donate to housing and shelter...

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