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PR for Content Marketers

4 monthes ago   |   By Business 2 Community

In this day and age, many people still consider PR and content marketing to be mutually exclusive.
While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”
However, I venture to say that the best content marketers and the best PR people use a mixture of both worlds to achieve the greatest results.
For example, creating quality content on a company's website, blog, and various social media platforms will only get a business so...
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Why Content Marketing Isn't Working For You

Why Content Marketing Isn't Working For You

4 monthes ago   |   By Business 2 Community

Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now' over a product.
Content marketing has surged to the front of our marketing approaches in the digital age, as more and more people get online to share their expertise and passions with others. Done correctly, content marketing is a way of providing your audience with free value while leading them to desire your paid products.
Done incorrectly, and content...
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Cory Booker says his campaign needs to raise $1.7 million in the next 10...

Cory Booker says his campaign needs to raise $1.7 million in the next 10 days or he's out

Business Insider According to a report from NBC News , a staff memo from the Cory Booker campaign says they need $1.7 million by Sept. 30 or the campaign is kaput. Booker is... Read more ...

Trump and Rudy Giuliani are reviving allegations of a conspiracy involving...

Trump and Rudy Giuliani are reviving allegations of a conspiracy involving Joe Biden and his son in response to a whistleblower report

Teresa Kroeger/Getty Images for World Food Program USA Controversy has brewed for months among former Vice President Joe Biden, his son Hunter, Ukrainian authorities, Rudy... Read more ...

Cory Booker says his campaign needs to raise $1.7 million in the next 10...

Cory Booker says his campaign needs to raise $1.7 million in the next 10 days or he's out

According to a report from NBC News , a staff memo from the Cory Booker campaign says they need $1.7 million by Sept. 30 or the campaign is kaput. Booker is No. 8 in national... Read more ...

Trump and Rudy Giuliani are reviving allegations of a conspiracy involving...

Trump and Rudy Giuliani are reviving allegations of a conspiracy involving Joe Biden and his son in response to a whistleblower report

Controversy has brewed for months among former Vice President Joe Biden, his son Hunter, Ukrainian authorities, Rudy Giuliani, and President Donald Trump. At the heart of the... Read more ...

Drake has been named the No. 5 richest rapper in the world with a $150...

Drake has been named the No. 5 richest rapper in the world with a $150 million net worth - here's a look at how he got there

Rapper Aubrey " Drake " Graham has an estimated net worth of $150 million and was ranked No. 5 on Forbes list of richest rappers in 2019 - he's also the youngest on the list by... Read more ...

Hong Kong demonstrators called a Chinese-American journalist a 'yellow thug'...

Hong Kong demonstrators called a Chinese-American journalist a 'yellow thug' and attempted to stonewall her reporting

Anthony Kwan/Getty Images Jiayang Fan is a Chinese-American staff writer at The New Yorker. Fan has been faced with a barrage of racism while covering the Hong Kong protests... Read more ...

Apple said it made improvements in the iPhone 11 to help keep its...

Apple said it made improvements in the iPhone 11 to help keep its performance high even as the battery gets old

Apple's new iPhone 11 and iPhone 11 Pro models have built-in power and battery management systems that will manage performance better than previous iPhones , the company said... Read more ...

The 7 most disappointing features in iOS 13

The 7 most disappointing features in iOS 13

Apple on Thursday released iOS 13, the newest version of its iPhone operating system, to the public. iOS 13 has a ton of improvements and quality-of-life features that make... Read more ...

Here's how much each iPhone Apple makes costs in 15 different countries...

Here's how much each iPhone Apple makes costs in 15 different countries around the world

Apple Apple's iPhone 11 , iPhone 11 Pro, and iPhone 11 Pro Max went on sale September 20. Apple also still carries the iPhone XR, 8, and 8 Plus. Prices generally range from... Read more ...

How fashion icon Michael Kors turned a small boutique in his mom's basement...

How fashion icon Michael Kors turned a small boutique in his mom's basement into a $5.78 billion global fashion company

Julie Jacobson/AP Michael Kors closed out New York Fashion Week with his spring/summer 2020 collection this September. It was his 41st NYFW fashion show. In the 38 years since... Read more ...